Associate Director of Digital Marketing

Marketing · Washington , District of Columbia
Department Marketing
Employment Type Regular Full-Time
Minimum Experience Manager/Supervisor

Overview:

Women for Women International works in some of the most dangerous places to be a woman. We serve women survivors of war in conflict and post-conflict areas around the world in 8 countries including Afghanistan, Iraq, Eastern Congo, and Northern Nigeria. Our core belief is that stronger women build stronger nations; and with access to knowledge, resources, and a support network, a woman rebuilds her life and improves her community.

 

Our model works and we have the data to prove it. In our 26-year history, Women for Women International has reached over half a million women. The women we work with across 3 continents earn just $0.81 a day when we enroll them. At graduation, it’s $2.11, nearly tripled. 

 

Our impact goes beyond income. The number of women who say at least one household member went to sleep hungry in the last four weeks has gone from 18% to 5%. And more women say they speak out against women's abuse: 26% report having publicly spoken in the last 6 months against physically abusing women.

 

When women have the right tools, they realize the power within themselves to transform their lives, their families, their communities, and finally their entire nations.

 

Purpose: 

Women for Women International is seekingAssociate Director of Digital Marketing who will play a key role in the coordination and direct implementation of Women for Women International’s digital marketing program. Working closely with the Director of Marketing and Director of Communications, this position will ensure the successful outcomes of digital fundraising and outreach campaigns.

 

This role's main responsibilities will include working with Marketing and Communication staff to coordinate and execute email, web, social and digital advertising efforts to meet key fundraising and growth goals. The ideal candidate will be able to oversee and manage multiple ongoing digital projects while also leading and being directly involved in the implementation of those projects. 

 

Duties and Responsibilities:

Digital Marketing Strategy 

  • Work with the Marketing team to develop long-term digital strategy to support the organization’s goals
  • Develop annual digital marketing and budget plan as part of the broader Marketing and Communication goals including campaign planning and investment decision making across digital channels 

  • Help lead the ongoing development of a data-driven decision making and testing process for the digital marketing program. This includes analysis of all digital marketing channels including email, web, social and mobile

  • Plan digital marketing efforts to align with offline (direct mail) strategies and Communication efforts in order to maximize the organization’s ability to have a unified content strategy

  • Ensure software and technology tools to support digital marketing are meeting the program’s needs 

  • Work with Marketing and Communications teams to create plan to grow digital audience through email acquisition, social media outreach, web strategies and direct fundraising. 

  • Help lead development of content direction and themes for integrated marketing efforts  

  • Work with Marketing and Communication staff to develop website traffic and SEO strategy and set key growth objectives that support organizational goals 

  • Work with the Marketing team to create donor and audience digital journeys that are focused on audience retention, community building, donor affinity and fundraising growth

Campaign Coordination and Implementation

  • Ability to work with team to adapt and change plans through regular testing and data analysis during campaigns
  • Manage digital marketing calendar to ensure all timelines met and projects are completed as planned

  • Work with staff from both the Marketing and Communication teams to coordinate digital projects and staff responsibilities for all campaigns. 

  • Work alongside the Sr. Associate of Marketing to write and build marketing emails 

  • Coordinate the targeting strategy for each digital marketing effort to ensure audiences are receiving intended content

  • Work alongside the Digital Marketing Officer and Communications Officer to execute digital ads through search, display and social media

  • Ensure all digital marketing content goes through the appropriate review process to ensure accurate messaging and brand alignment.

  • Ability to react quickly and coordinate fundraising and communication opportunities relevant to current events and the organization’s interests and goals

  • Work with Digital Marketing Officer to regularly monitor and report on SEO and website traffic performance

  • Work with third party consultants and partners as necessary

  • Supervise the Digital Marketing Officer position

Qualifications and Skills:

  • 7+ years work experience in digital marketing with non-profit experience required
  • Direct experience with coordinating and executing digital display, search and social media advertising efforts
  • Experience with HTML. Experience with CSS and JavaScript a plus
  • Experience with digital marketing data analytics tools
  • Experience working with CMS, CRM and Email Marketing tools, preferably Drupal, Salesforce and Salesforce Marketing Cloud
  • Proven ability to manage multiple ongoing projects and coordinate with colleagues to meet deadlines
  • An analytical thinker that uses data as a guide to test and execute creative marketing direction
  • Experience in a staff supervision role preferred
  • Ability to simultaneously manage projects and be directly involved in campaign execution
  • Ability to be open to feedback and to respond to feedback creatively
  • Understating of women’s rights issues preferred 

Application Instructions:

We will be reviewing applications on a rolling basis so please apply at your earliest convenience.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

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  • Location
    Washington , District of Columbia
  • Department
    Marketing
  • Employment Type
    Regular Full-Time
  • Minimum Experience
    Manager/Supervisor