The Director of Communications will help Women for Women International (WfWI) maximize the positive exposure of the organization worldwide, with the immediate goal of attracting supporters and building a new constituency. They will leverage their deep networks and knowledge of all available media channels and/or humanitarian, development and women’s rights sectors to drive WfWI’s successful exposure and content development in a manner that generates maximum impact for the organization and positions the CEO and senior staff globally as a thought leader.
The Director will lead a small team responsible for driving WfWI’s earned and owned media strategies and developing a brand strategy. The Director will work closely with Development, Marketing, the Global Programs Unit, offices in Europe and Country Offices to ensure consistent and cohesive messaging that is aligned with the organization’s strategic and operational plans. She/he will have a strong working relationship with Women for Women International colleagues globally to ensure that campaigns and opportunities are maximized for the benefit of the whole organization.
Duties and Responsibilities:
Strategy and Planning
- In partnership with the VP of MDC and marketing colleagues in the UK, develop a brand strategy in alignment with the 2025 strategic plan as well as the ten-year strategic vision
- Lead the execution of a global external engagement strategy in partnership with the Sr. Associate Director of External Engagement with input from the Global Programs Unit, Marketing, Development, and UK team to position WfWI in a relevant and exciting way
- In partnership with the Sr. Associate Director of External Engagement and VP of MDC, execute a global external engagement strategy with input from the Global Programs Unit, Marketing, Development, and UK team to position WfWI to achieve goals set forth in the strategic plan
- Develop and manage an annual calendar that supports the communications strategy as well as campaigns for the organization in partnership with the UK, and Country Offices
Earned and owned media management
- Build strategic framework to differentiate WfWI in our sector and to increase our share of voice in women’s rights, development, and humanitarian coverage across all channels
- Develop and implement a plan for maximizing WfWI’s exposure in priority media targets, including creative ways to pitch WfWI activities and impact
- Leads team to ensure appropriate synergies between social media and print, TV and, radio and digital mediums to increase number of supporters and amplify the voices of the women we serve
Content Creation, Quality Control and Managing the Voice of the Organization
- Lead the development of a content strategy to create a consistent voice for the organization across all media channels
- Create, oversee, and leverage WfWI’s media and asset collection ensuring high-quality content and consistency across HQ, UK and Country Offices
- Develop new content (brochures, reports, videos, landing pages, etc.) creatively and cost-effectively across a variety of mediums that best illustrates the value proposition of the organization
- Lead team that reviews and signs off on all content generated within HQ for external audiences to ensure quality, accuracy, and brand alignment
- Oversee website and other digital properties to ensure our content and messaging reflects our current and future goals and strategies
- Identify, train, and support spokespersons for the organization at the Country Office and HQ level
- In partnership with the Marketing team, support the execution of the organizations online and digital fundraising efforts
- Works with internal stakeholders to maximize creative opportunities in social media and digital advertising
- Build and oversee advertising campaigns and report on adverting efforts using multiple channels.
- Supervise members of the Communications team and work closely with others in HQ, UK and Country Offices
- Oversee the leveraging of our Global Programs Unit content to articulate WfWI’s impact and how WfWI fits into the broader policy dialogue
- Represent WfWI in a variety of community outreach activities, meetings, and public forums; speak to groups and individuals regarding WfWI's activities and mission
Skills and Qualifications:
- 10 – 12 years of experience in media and/or external engagement
- 3 – 5 years managing a team highly desirable
- Bachelor’s degree in related field
- Experience working in the countries we operate in highly desirable
- Excellent judgment based on deep listening and knowledge of the media community and INGO sector;
- Ability to advance creative approaches to increase media exposure in soft media and hard news media, in print, broadcast and online
- Experience in creating and implementing overall media and external engagement strategies, including producing visual content
- Experience with publication production (reports, policy position papers, etc.) and media production (interviews, news stories, documentaries)
- Ability to work in a multi-cultural institution, coordinating communications efforts across departments and across the organization globally
- Strong ability to speak to multiple audiences, synthesizing complex issues in both written and oral forms
- A strong interest in international women’s issues, as they are tied to war, economic development, health, and human rights
We will be reviewing applications on a rolling basis, so please apply at your earliest convenience through this portal.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.